Vision and values – University of Copenhagen

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SNM - English > About Us > Vision and values

Vision and values

Our vision

To empower citizens to connect with nature
We want to inspire, engage and enable people to enjoy, understand and care for the diversity of the natural world.

Our offer

Authentic experiences, inspiring discoveries
We offer an abundance of questions and answers. As the national museum of natural history with historic collections, excellent research and a botanical garden, we invite everyone on a journey to explore the wonders of science and nature.   

Our values

Professional
We strive for excellence and expertise in everything we do.  

Responsible
We aim for positive, social, cultural and environmental impact in our decision-making.  

Collaborative
We engage with society, value diversity and invite participation.  

Bold
We encourage imaginative thinking and pioneering approaches.

Our purpose

Positive change for life on earth
We advance scientific understanding of the natural world to help citizens make knowledge-based decisions for a sustainable future.